YuMOVE Rebrand
During my time at YuMOVE, I contributed to two company-wide rebrands. For the 2026 refresh, I worked with Among Equals and teams across the business from early concepts through to launch, with a particular focus on retail and Amazon.
My role was to translate the new identity into materials customers would encounter across the website, retail and Amazon. This meant adapting the creative to different formats and requirements whilst keeping the brand recognisable.
The rollout ran alongside everyday marketing activity using the previous identity. I planned delivery dates and dependencies with stakeholders, keeping both streams of work moving and preparing digital creative for launch.
Have a project in mind?
I’m available for individual projects and ongoing design support.