Unleash the Power
Unleash the Power launched YuMOVE Joint Care Max Strength. The campaign needed to distinguish the new product from the existing range and communicate its maximum-strength positioning.
I helped develop the visual direction alongside the marketing, research and new product development teams, then applied it across postal packaging, a printed brochure, Amazon assets, emails and other digital materials.
Navy blue and gold, joint illustrations and imagery of active dogs gave the launch a distinct visual identity. The approach went on to become the product’s longer-term branding.
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