Underwater Dogs
Underwater Dogs began with an ingredient: naturally sourced seaweed in YuMOVE’s new Dental Sticks. I developed the campaign concept around an underwater setting, connecting the product with its marine ingredient through the line “The seacret to fresh breath”.
I led the rollout across flyers, emails and paid social, sourcing imagery and working with other creatives on image creation, animation and production.
The creative had to work within restrictions on product claims and imagery. Building the idea around the seaweed ingredient gave us a clear visual direction to carry across the campaign.
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I’m available for individual projects and ongoing design support.