Pootopia
Pootopia was an integrated campaign for YuMOVE Digestive Care, built around two words dog owners could quickly get the meaning of: a 'Poodicament' when things weren't going well, and 'Pootopia' when they were back on track.
I led the campaign's creative development and photoshoot, carrying the idea through email, paid social and Amazon, as well as printed materials. postal packaging, event vans and stands.
Because we were introducing unfamiliar language, the words and their meaning needed to work together wherever someone first encountered the campaign. I kept that relationship consistent across the creative, alongside strong category colours that helped connect the work to YuMOVE's recently refreshed brand.
The scale of the rollout meant considering how the idea would work in very different settings, from a small social placement to a large event stand.
Have a project in mind?
I’m available for individual projects and ongoing design support.