Opta
Opta was one of the main brands I worked on at Perform Group and Stats Perform. Much of the work involved turning detailed sports data into graphics and publications, choosing how to present the information for different audiences.
Alongside this, I designed digital, print, motion and large-format materials, including multilingual collateral for international events. I worked with internal teams, agencies and other designers, and helped carry the brand through the transition to Stats Perform.
Pitch illustrations and selected statistics made the information accessible to someone passing through the space, with further detail for those who stopped to look.
Tables and pitch diagrams supported a more detailed reading of the data, giving readers a clear structure without stripping out the information they needed.
Have a project in mind?
I’m available for individual projects and ongoing design support.