Black Friday
Black Friday was one of YuMOVE’s biggest commercial campaigns. Across several years, I led the creative from initial concepts and presentations to senior leadership through to the finished digital and printed assets.
The work included video, animation, leaflets, paid social and website creative. Alongside the D2C team, I also developed hundreds of variations for different customer groups and testing, considering how the campaign would work across the customer journey.
The challenge was keeping the sale recognisable whilst adapting the message and format for different audiences and placements.
Have a project in mind?
I’m available for individual projects and ongoing design support.